Bespoke typeface, logotype and crest designed for Sella Group, one of the biggest and oldest Italian banking company. The alphabet, cornerstone of a broader rebranding assignment, was developed in a joint effort between Tassinari/Vetta and UK type foundry A2-TYPE.
Sella Type is a contemporary, open to the future, very legible sans serif; it comes in a 9 styles family: 6 body text cuts, and 3 display stencils embedding all the design main DNA.
The suite was then completed by a carefully tailored composition of the wordmark Sella and a revised family crest, both integrated into the typeface OT features.
Photo © Tassinari/Vetta
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